Best SEO Tips for Fashion E-Commerce in 2023
Glynis Tao, SEO Expert
You will learn 5 simple (but essential) SEO strategies that you can apply to your website right away so you can start building organic traffic to your website. In this session I will cover: What is Search Engine Optimization (SEO)? Why is SEO important for fashion e-commerce companies? How does Google actually work? A way to bring in more traffic and build your brand without relying on paid advertisement. You will walk away from this session with: An SEO strategy that’s been optimized for 2023—and beyond. A way to bring in more traffic and build your brand without relying on paid advertisement. An understanding of how Google actually works and how to get your website to rank high in Google.
Visual Control Boards A Simple Solution to Managing Concurrent Product Development Projects
Pete Frickland, Principal & Lynette Seebohm, Principal
The pandemic has changed how we do new product development. Apparel and hardware product teams are still working on dozens of development projects spanning multiple seasonal releases, but they are doing so from remote, distributed locations. Efficient and effective communication and coordination are always key challenges. Electronic Visual Control Boards (VCBs), adapted from Lean Manufacturing, have been used to simplify the planning, communication, and management of large portfolios of projects quickly and easily. Best in class product teams are coordinating hundreds of projects 15 minutes or less per week. Importantly, the software needed to do this is likely already on your desktop. In this presentation, we will show how to organize development projects and processes to minimize the time spent managing so that we can maximize the time spent creating. Heavy use of visual tools and iconography make the approach highly useful for coordinating teams of different cultures in multiple locations as well as for on-boarding new team members. Who Should Attend Manufacturers and suppliers, specifically executives, directors and managers that are involved the planning, design, development, commercialization, launch and curation new products with diverse, distributed product teams. Take-aways 1. How to simplify the management of new product development using VCBs 2. An understanding of the main tools needed to apply VCBs to virtual product team workflows 3. Examples of high-performing VCBs in use today Key Words New Product Development, Process Management, Project Management, Product Portfolio Management, Visual Control Boards, Phase-Gate, Process Flow Charts, Deliverables Roadmap, Gantt Charts, Stand-Up Meetings, Development Calendars, Go-to-Market, Distributed Development Teams, On-boarding
CLO 3D Basics
Roz McNulty, 3D Apparel and Educator
Want to learn some of the essential basics in CLO 3D? Roz McNulty will take you through one of the lessons in her new online course. An interactive experience for anyone with CLO 3D or the 30 day free download. Roz can teach you how to create a basic pattern with lines and curves. The real beginning of working with line selection, nodes and curves. Plus some extra quick tips and tricks. If there is time in the class we will even do some basic sewing of your first sample. Roz will be at hand to ask further questions about CLO 3D. Roz has had several years experience with CLO 3D and three past CLO 3D courses she developed for MOTIF. (If you want to follow along with her demo, CLO 3D has a free trial. Ensure you are downloaded and ready to go with your lap top. Or simply watch and take notes and ask questions!)
Closed Loop Recycling of Aromatic Polyamide Used Garments and Fabrics in Canada
Dave Kasper, Vice President, Sales and Product Development, General Recycled Ltd
General Recycled (GR) is a Vancouver based textile recycler. GR's patented "Made in Canada" process and product involves working with end-users to shred their used garments and fabrics back into fibre...then spinning recycled yarn...weaving and/or knitting recycled fabrics, which are then 3rd party independently certified to meet existing flash fire and electrical arc flash CGSB and NFPA standards. Last but not least, all recycled aramid garments and fabrics can be recycled repeatedly, so everything GR puts in the marketplace, we want back...and the cycle continues. Our operations include a triage warehouse in Leduc Alberta, and an aramid shredding facility in Val-des-Sources, Quebec. One of a kind, at scale, closed loop, recycling in Canada. How can GR's process help with polyester and other synthetic garment recycling?
Cultivating a Size Inclusive Brand Culture or Cultivating a Size Inclusive Apparel Brand
Louise Green - Author, Coach, Consultant
Exploring the Art and Craftsmanship of Haute Couture: Patterns, Fit, and Technology
Ryan Amore, Designer
In this discussion, We will examine the skill and attention to detail involved in designing high fashion and haute couture garments, specifically focusing on patterns and fit. We will delve into the challenges and opportunities present in this niche sector of the fashion industry. We will further examine completed patterns and sewn gowns to gain a deeper understanding of the art of pattern making and the couture fitting process. Finally, we will explore how technology is impacting this field and the new developments being made to adapt to the digital age.
Fashion Fictions, A Living Research Lab
Hélène Day Fraser & Keith Doyle, Faculty of Design + Dynamic Media ECUAD
Emily Carr's Material Matters will share and discuss themes, concerns, and intentions connected to a living research lab that will be situated within an upcoming exhibition at the Vancouver Art Gallery. Fashion Fictions will survey of experimental design practices that exist at the intersection of fashion and other modes of cultural production. International in scope, the exhibition will explore the increasing influence of research-based, materially-driven practices on the global fashion scene. The majority of the exhibition will be comprised of work produced in the last ten years (2013–23), which will offer a snapshot of our present moment while acknowledging the proliferation of creative practices that challenge the aesthetic, material and technological conventions of fashion. For four months - from May 27 to October 7 , 2023 - Material Matters' Lab: here//too//for will be embedded within the exhibition, responding to the collection of work, continuing material research and engaging local and international colleagues in the apparel community through panel forum and event.
Fashion from the Heart
Sarah Murray, Facilitator, Flash & Soul
Drawing on elements from the Work that Reconnects, Fashion from the Heart is an interactive session that will explore fashion though the lens of what is beautiful and ugly about the industry. Come prepared to deepen into what fashion means for you and how this can impact the way you do your work. www.flashandsoul.ca
Finding Your Niche: Targeting Overlooked Markets
Miranda Sam, founder of SHORTLISTED
Doesn’t it seem like everyone is starting their own brand, these days? Even celebrity-backed beauty brands no longer seem to excite. But there’s always space to help underserved groups (different body types, heights, religious beliefs) overlooked by mass manufacturers. Miranda Sam will speak from her experience in the pre-startup phase of launching SHORTLISTED, a brand dedicated to elevating short women (5’4 and under). This session covers: • How to discover your niche • Beyond choosing a niche audience: gaining clarity for your brand’s USP • Uphill battles you might face in niche VS mass markets • No budget for ads? How to use storytelling to your advantage • Followers, likes, engagement? The most important marketing thing to focus • Examples of focused on highly targeted niche markets + brainstorm
Get to know zero duty when importing
Dave Pentland, Vice President of Carson International
Importing garments/footwear/Accessories into Canada using Trade Agreements for zero duty
Honing Your Curiosity to Create Paradigm-Shifting Product
Mike Valvano, President at Graphite International
Learn the how to train your superpower for a better innovative mindset. Whether you’re a designer, product manager or CEO, embracing curiosity will amplify the scope and standards of your creativity. It will help you find vision, approach your projects with fresh perspective, and empathize with your target customers and colleagues. We’re going to identify the key skills to focus on and show how they’ve been used to create award-winning product in the outdoor industry.
How to not pay duty into US with your ecomm business
Dave Pentland, Vice President of Carson International
Ecomm out of Canada and accessing the US marketplace without paying US duty on clothing, footwear and Accessories.
Let’s Chat! Fashion Entrepreneurs: What's your biggest challenge with growing your brand right now?
Glynis Tao, Entrepreneur
In this interactive session, we invite all fashion entrepreneurs, designers and clothing brand owners to join an open discussion to share the biggest challenges they are facing with growing their brand right now. This will be a great opportunity to connect with other fashion designers, entrepreneurs and industry professionals to collaborate, share resources, encourage and support one another.
Localization and Domestic Manufacturing
Kemp Edwards – President and CEO of Ethical Profiling Ltd.
Navigating Digital Product Creation for Apparel
Stacy Holt – Founder and Principal, The Holt Co.
Are you wondering what Digital Product Creation (DPC) can look like in your organization? Maybe you’ve already picked your 3D authoring system, have a team keen to learn, and a supportive leader that can champion this change. What do you do next? I’ll break down steps for discovering the best way to onboard 3D into your product workflow, across teams. We’ll also touch on long-term strategies and short-term wins that set your team up for developing skills, managing assets, and integrating their new abilities.
The Pre-Production Process on the West Coast
Laela Blanchet, Dampkring Designs Business Owner & Fashion Program Coordinator @ VCAD
Are you looking to start your own clothing or accessory line and want to try selling it online &/or wholesale? Or do you currently have a collection you are selling that you are ready to start outsourcing for help? Or maybe you work with a large company that does it all under one roof, but are not sure how to take the next step to get the key people help so production can go faster? At the end of the day, all of these problems are connected to learning the process of how to take an idea into a product, which is what this interactive discussion will be. We will look at the overall cycle of idea to pattern to sample to sales, and discuss who, what, where, when, and why you need to get some team players behind your idea in order to get some momentum behind your business. The concept of integrating virtual design into the pre-production process, with programs such as CLO that uses avatars, will also be a part of this conversation. We will also look at where you can do it yourself, in order to save as much money in this process as possible! During this discussion, we will invite members of the audience to present their apparel ideas for a rough estimate on pre-production, & discuss some steps and cost in order to take your idea into a product. You can bring a sketch or picture, or a garment that represents your idea, or even just verbally describe what you are aiming to do – whatever you have to enable us to see your idea. We will discuss your idea in front of the group, and help you to problem solve & talk about the path from idea into a product you can sell. No idea is too small, every problem is solvable, and each idea is unique!
Sustainability as Storytelling
Kemp Edwards – President and CEO of Ethical Profiling Ltd.
The Re: Session
Emily Miller Palmquist, Trend Consultant
The Re: Session - a closer look at predictions & scenarios ahead for navigating the apparel and consumer goods economy for the next 2-3 years. Join us as we propose and share ideas in concepts for creative strategy, ecology, consumer motivations & experiential retail.
Interested in leading your own session at ApparelCamp?
Reach out to email@example.com and we’ll help you prepare.
Here are some ideas:
- Do you have a story that could help others to learn from your experience?
- Present a case study of a time that you and your team developed a new product, entered a new market, took a risk, innovated etc.
- Do you have an idea for an interactive workshop? Use your creativity to develop a hands-on presentation that gets the audience engaged!
- Don’t want to be the only person in front of your peers? In a panel discussion, a moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive with a Q&A with the audience.
- Lead a Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.