We are grateful to our ApparelCamp 2017 presenters below!

ApparelCamp presenter 2017 | Brooke Harley

Brooke Harley

Founder, Campfire Capital
With a proven track record in identifying and investing in today’s leading early stage consumer brands, Brooke founded Campfire Capital in 2014. Prior to founding Campfire, Brooke served as lululemon athletica’s Director of Business Development for 5 years. During her tenure at lululemon, Brooke oversaw the negotiation, valuation, and acquisition of the company’s franchises and international joint ventures. Brooke also headed market entry operations for lululemon’s debut in Asia and Europe. Before joining lululemon, Brooke worked as an attorney in mergers & acquisitions. Brooke brings over 10 years of experience in the retail, corporate acquisition, and private investment space.


  • - The rise of B Corps/Companies with core values that inspire the world
  • - Incumbents vs. Challengers – theories on why there are so many new ‘millennial brands’ and how they are successfully capturing market share from market incumbents
ApparelCamp presenter 2017 | Zac West

Zac West

Creative Lead, IDeology Design Firm
Zac leads IDeology, a small creative consultancy based in Seattle that is cross-category and cross-medium. His career foundation is in the Outdoor Industry, but his team has worked on consumer electronic wearables and medical devices for several years alongside continued outdoor product design. High-end prototyping is a cornerstone of IDeology's process, and Zac is particularly skilled at breaking expensive machines. It took practice. Scholastically, he has both a design and business background. And like many in our circle, wilderness pursuits have been a life long addiction for Zac …he’s your typical outdoor enthusiast junkie.


  • - Growing a design firm, one tool at a time.
ApparelCamp presenter 2017 | Sara Blenkhorn

Sara Blenkhorn

Founder & CEO, Future Strategies
Director, Leverage Lab
Sara is one badass disrupter that brings an authentic and transparent approach to create change by leveraging relationships and facilitating collaboration between businesses, government, and civil society. She is passionate about sustainability and ripping open supply chains to see challenges and leverage points. As the founder and director of Leverage Lab, she plays the role of both convener and systems change disruptor. Sara uses human-centered design to help industry leaders to solve complex sustainability challenges. She has an uncanny ability to know who to connect to and when; finding ways of working across silos and building collaborations that are in service to a wider agenda. Over the last five years, she built four successful programs for social enterprises to achieve their sustainability challenges using collective impact: Future Strategies, The Peer Mentor Exchange, The Leverage Lab, and Connect Vancouver.


  • - Innovation in the apparel industry and how collaboration can assist.
ApparelCamp presenter 2017 | Pete Frickland

Pete Frickland

Principal, Concurrent Product Development LLC
Since the mid-'70’s, Pete has been involved in developing new and improved products and driving them to market. Beginning with build-to-print composite aerospace components, he graduated to one-off build-to-spec deep space and terrestrial applications at CalTech/JPL. From there, he moved to Seattle to head consumer-driven product development at Cascade Designs. During his 20 years at Cascade, he oversaw the integrated growth and development of several well-known product-driven outdoor brands, including Therm-a-Rest, MSR, SealLine, Platypus, PackTowl, and Tracks. Along the way, he was instrumental in the development and commercialization of hundreds of new products. For the past 12 years, Pete has been an independent consultant specializing in the application of pragmatic product development management processes, methods, and tools that have proven themselves to be effective at getting more of the right products to market, faster, and with fewer resources.


  • - Tools for Product Managers in Specialty Industries
Presenter Lynette Seebohm

Lynette Seebohm

Principal, Concurrent Strategies LLC
Lynette has more than 20 years of market research, strategic, operational and financial planning in organizations ranging from 20 to more than 5000 employees. Her interests include exploring the analytics of competitive space, understanding consumer needs, and creating super-charged employee engagement that delivers new insights, dynamic business tools, and business analytics that leads to success. Engaging strategic line planners, designers, and product or program development managers is her area of expertise. Before founding Concurrent Strategies she worked as a Senior Consultant at Concurrent Product Development where she developed new approaches for consumer segmentation studies and functional line plans for small- and mid-sized consumer goods manufacturers. Prior to that, she held senior management roles as the Assistant Vice President for Strategic Planning, University of Utah’s Health Sciences group and as the Director of Strategic Planning at the MetroHealth System, a large teaching hospital affiliated with Case Western Reserve University in Cleveland, OH.


  • - Tools for Product Managers in Specialty Industries
Presenter Irina Molohovsky McKenzie

Irina Molohovsky McKenzie

Frameworq, Director
Irina is a social entrepreneur and an avid advocate of the Circular Economy and Sustainability in the Fashion Industry. Taking special interest in Textile Waste, Irina founded FABCYCLE, a B2B collection service of textile waste to enable designers to disrupt the cycle of garment production and transform waste into resources by finding innovative outlets to Reuse, Recycle and Recover Fabric Waste. Prior to FABCYCLE, Irina has founded Frameworq, an event based initiative that brings together designers and consumers to explore the relationship we have with our clothes using a hands on experiential approach. Frameworq has partnered with various organizations to fuse collaboration and curiosity into sustainability in apparel, hosting events such as design challenges, recurring fix it events, clothing swaps, exhibitions and fashion shows.


  • - Textile Waste Diversion - Overview and Innovations

Josh Buesseler

Principal, Delicious LLC
As principal of Delicious, Josh specializes in strategy-driven industrial design and product development consulting. He works with clients in a broad range of industries, from outdoor to consumer electronics, medical, and commercial/industrial markets.Drawing from nearly two decades of experience as both a consultant and in-house designer, he understands the challenges of bringing product to market with repeatable success. He has a relentless focus on clarity and brings an intuitive, collaborative approach to his client engagements. His passion for building innovative, brand-defining experiences helps clients turn complex problems into profitable solutions.He works closely with engineering, design and management teams to develop product experiences that meet customer, budget, technology and schedule requirements while maintaining the integrity of the design vision all the way through commercialization.


  • - 360 Activity Mapping: Identifying and Communicating Design Opportunities
Hélène Day Fraser

Hélène Day Fraser

Associate Dean
Master of Design Program, Jake Kerr Faculty of Graduate Studies, Emily Carr University
Hélène Day Fraser - Associate Dean, Master of Design Program, Jake Kerr Faculty of Graduate Studies, Emily Carr University Helene is a designer, researcher and educator whose textile and garment-based work addresses concerns and developments in the areas of: sustainability, new digital technologies, craft and legacy practices of making and generative systems. Her creative practice explores modes of social engagement, identity construction and clothing consumption habits. It is informed by a past professional career in fashion and manufacturing. Hélène is the lead investigator of the cloTHING(s) as Conversation research initiative and co-founder of Emily Carr’s Material Matters Research Centre. Her research is affiliated with the Emily Carr DESIS lab, the International Local Wisdom Network and the Brooklyn Fashion + Design Accelerator.


  • - Ambiguity and Assembly: reflections on revising our relations with the cloTHING(s) we wear.

Wendy Youds

Senior Director of Product Design
Wendy leads the MEC in-house design & production team and is responsible for defining the new design identity for the brand. She previously worked for Global Brands; Dr Martens, NEXT and Lululemon. Her persistent appetite for innovation, new manufacturing process and WHY something needs to exist has attributed to her success in disrupting how product is created and is a key driver for building future high performing teams. A few times a year, Wendy leads a discussion on New Product Development at Queens University as part of their Marketing MBA program. Originally from the UK, Wendy has lived off-shore since 1998 spending the majority of her career living in Hong Kong, Monaco, Cape Town, South Africa and for the past five years; Vancouver, Canada. She brings over 20 years of experience in manufacturing, craftsmanship, design innovation, supply chain and leadership.


  • - Fireside chat with MEC's Product Team

Greg Scott

Director of Product Integrity
Greg leads the MEC Product Integrity Team responsible for integrating 3 foundational pillars into how we create product; Quality Standards + Social Responsibility + Environmental Responsibility. Fulfilling MEC’s commitment to - Better Product. Better Made. He has held several roles at MEC over his +20 years including; buying and product management, product and materials sourcing, materials development, and now over 10 years developing what has become MEC’s Product Integrity Assurance System and how we speak to Product Sustainability. Greg grew up in a rural farming region of Southern Ontario developing a curiosity and appreciation for living things and having the freedom to roam … and that stuck for life. Inspired to experience adventure Greg kicked off his first big trip to hitchhike around the UK at the age of 15 and never looked back. He has travelled extensively around the world by bicycle and in a VW van. While managing to squeeze in a Bachelor Degree in Mechanical Engineering along with several intermittent working experiences ranging from a Food Processing Engineer, Industrial Risk Engineer, Bike Mechanic, and the Global Sales Guy for a small independent hand built bike builder, Dekerf Cycles. Then he stumbled into MEC …and here he is! The adventure continues with a common theme … be curious, be aspirational, be persistent, and you’ll find a better way.nd leadership.


  • - Fireside chat with MEC's Product Team

Pete Hill

Pete Hill Ltd
Pete is the founder of Pete Hill Ltd, a design and development firm specializing in hard goods and accessories in the outdoor and photo industries. For the past 30 years he has been designing and building the right products, on time and on budget for leading companies in the US, Canada and Europe. He has also been having a great time loosing and finding his way through the wild places of the world.


  • - Innovation, just the current favorite buzz word

Nicole Bridger

Nicole Bridger
Nicole Bridger was born and raised in Vancouver, BC. In London, she interned at Vivienne Westwood where she learned the art of sculpting fabric and saw that she could use her talent for fashion design as a vehicle for some of the changes she wanted to help create in the world. Upon her return to Vancouver, she paired up with the owner of Lululemon Athletica to co-create Oqoqo, a casual eco clothing line. Bridger opened her first flagship “ Nicole Bridger” boutique in 2011. Now, Bridger looks to expand the company through online sales and pop-ups and eventually open more brick and mortar.

Bob Karpowicz

Color Solutions Project Manager
X-Rite Incorporated
Bob Karpowicz has over 15 years of color management experience working with customers across printing, ink, textile, plastics and coatings industries. Karpowicz is an active AATCC member and has taught a number of courses on color science applications across North America.


  • - Bridging the Gap between Visual and Instrumental Colour Evaluation

Sophie Stankiewicz LL.M, PhD (LAW)

Leonar Law Group
Sophie Stankiewicz (PhD in Law, L.LM) is a business lawyer and legal advisor. She is the owner of Leonar Law Group, a general practice firm with a focus on corporate commercial law. Sophie’s practice is concentrated on assisting small and mid-sized businesses at all stages of their development, including business organization, secured lending transactions and finance, commercial leasing, commercial agreements as well as business advice. Sophie has a wide range of business knowledge gained from her experience as a legal counsel in France in international companies, as a consultant and as an entrepreneur in Canada.


  • - What about legal matters? Little tips from a lawyer when starting up a small business