Proposed Topics for 2019
Aerodynamic Optimization of High Performance Apparel
Case studies will include: Canada’s Ownthepodium2010 “Top Secret” program; customized downhill skiing race suits produced by Helly-Hanson/Qwixskinz that were worn by 3 Canadian medallists at the 2017 World Alpine Championships; fabric and kinesio-tape imprinted vortex generators (Nike Aeroblades®) worn by numerous track athletes and medallists at the 2016 Rio Olympics and multi-fabric speedskating and cycling time trial suits (Nike Swiftskins and Swiftspins) that have been worn by world record holders and Olympic medallists, including 16 of 30 long track gold medallists at the 2002 Salt Lake City Olympics.
Who Should Attend:
Designers, Developers, Industrial Designers, Design Engineers, Product Managers and Directors and of Product Development, Design, Marketing, and Innovation.
1) How aerodynamic drag affects athletic performance;
2) How to translate wind tunnel data into high performance apparel design;
3) Design techniques to reduce drag;
4) learnings on improving air ventilation through apparel.
Converting Consumers to Buy Sustainable Fashion in an Era of Greenwashing
Building an authentic brand and communicating it in an era of greenwashing
Pinpointing your ideal customer and identifying how to reach them
Fostering an engaged community through strategic social media content
Creating a website and e-commerce flow that converts consumers
Crowdfunding your Way to Success
In this presentation Steve will not only talk about how to explode your growth through crowdfunding but also other proven strategies to get your audience begging for more.
List of points covered:
*What is this model?
*Why is this model changing the business world for the better.
*Why crowdfunding is the greatest thing to happen to entrepreneurs in the history of the business world.
*The real value in crowdfunding for your brand. Hint. Audience building.
*How to make it work for your unique brand or new product.
*How to know if your project will succeed before you start.
*Why the process of crowdfunding is the model for all great online marketing.
This presentation is for marketing professionals, designers, start ups, small business owners, midsized companies looking for growth and new product developers.
Getting Started with AI and Data Science
Go-to-Market - How to Build & Launch Products that are Amazing AF
Who Should Attend:
Anyone involved in product creation and commercialization: designers, developers, product managers, marketers, sales people and senior leadership.
The Simple Secret - Organizing your Go-to-Market Cadence
You Don’t Know Anything - Listening to your Customers
First Idea = Worst Idea - Innovation through Iteration
Baseball has Three Strikes, you get One! - Organizing your Pitch
Hacking Social Media to Co-create
Then, how can we Co-create with our customers? Why co-create? And How? I'll show you the key tools to ask real customers what they want.
I'll provide simple and achievable examples of testing done at tentree and show some results of a few products we have co-created and sold out!
How to Get the Idea into a Product I Can Wear and Sell
During this discussion, we will invite members of the audience to present their apparel ideas for a rough estimate on steps and cost in order to take your idea into a product. You can bring a sketch or picture, or a garment that represents your idea, or even just verbally describe what you are aiming to do – whatever you have to enable us to see your idea. We will discuss your idea in front of the group, and help you to problem solve & cost the path from idea into a product you can sell. No idea is too small, and each one is unique!
Intellectual Property 101: Spotting Issues
This session looks at the different forms of IP, how they apply to the apparel industry, and some common pitfalls to avoid in securing and maintaining rights.
Making Dollars and Sense of your Clothing Brand
*Tips on creating and sticking to a budget for your brand
*Suggestions on how to get access to growth capital
*How to stretch your dollar to its maximum while building your brand
*Information on some of the hidden pitfalls and costly mistakes as you launch your brand
*So much more!
A Recipe for Successfully Being Creative
I will BOLDLY walk you through the process of successfully “Being Creative.” WITNESS the conception of a creative idea, EMPATHIZE as the world breaks it down and have PRIDE when your creativity allows a small part of you to reach out and impact peoples lives in a way that few have the chance to do. This “road map” to a corporate system, will guide you through the ins and outs of taking your ideas and making them a reality.
Who should Attend:
Everyone will benefit from this presentation, trust me.
1) What to do after you’ve been struck with a creative moment
2) What to expect before your creativity becomes a product
3) What to do after your creative product hits the market
S&OP (Sales and Operational Planning)
S&OP is a key area of your business and deserves 100% of your attention as you can double your business if executed properly.
- Stay consistent (annually, quarterly, monthly, weekly, and daily)
- With a constant review of the consumer needs by gathering data via a product and demand review.
- Taking into consideration your supply and capacity abilities.
- Maintaining a keen eye for demand balancing and financial integration with an executive or owner review.
- Being nimble and flexible to grow or shrink your product range to adapt to your changing consumers needs.
Specifically, we will discuss:
Levels & opportunities for sustainability
Sourcing both globally & locally
Understanding the impacts of raw materials, finished goods & transportation
Tracking, measuring & reporting your progress/impact
Tips and Tricks when Selecting and Developing Fabrics
Using lots of storytelling, Ruth’s experiences developing and sourcing technical fabrics for lululemon, this interactive workshop will explore:
*How to find good suppliers
*Barriers to overcome
*Developing vs. Sourcing your own fabrics
*There will also be lots of opportunity for Q&A
The truth [is flexible]: Gen Z and the Future of Fashion
Why SEO is the Best Marketing Tool for Clothing Brands in 2019
If you have a brand new website or even a website that’s getting little to no traffic, you can still generate a lot of traffic from Google and rank organically. In this session, Apparel Business Consultant and SEO Specialist, Glynis Tao will present the fundamentals of SEO (Search Engine Optimization), what factors does Google look for when ranking your website, and most importantly understanding what the user wants. She will show you that it is possible to rank at the top of Google even with a new website.
What is SEO?
How much money will SEO make for you?
How does Google actually work?
Google Ranking Factors
A step-by-step guide to SEO for clothing brand owners
Website audit for attendees
Interested in leading your own session at ApparelCamp?
Reach out to firstname.lastname@example.org and we’ll help you prepare.
Here are some ideas:
- Do you have a story that could help others to learn from your experience?
- Present a case study of a time that you and your team developed a new product, entered a new market, took a risk, innovated etc.
- Do you have an idea for an interactive workshop? Use your creativity to develop a hands-on presentation that gets the audience engaged!
- Don’t want to be the only person in front of your peers? In a panel discussion, a moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive with a Q&A with the audience.
- Lead a Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.