Proposed Topics for 2018
Textile Waste (innovations and creative use of materials).
Give n' Take resource share exercise
A participatory exercise shared by Vancouver Sustainable Fashion Designers facebook group (VSFD). Join in on an engaging and valuable resource sharing exercise!
Your Brand’s Foundation is Customer Service
With the rise of social media platforms that allow consumers to evaluate any business anywhere, it is imperative that you provide impeccable customer service. A large part of customer service is your product from style, to the story and in my opinion most important… FIT. The success of most new businesses often comes down to the way you handle and communicate your brand to consumers directly. If the caliber of the customer service that you are providing is subpar, it then can impact the longevity of your business. Just as providing a quality product is monumental in the success of your business so is providing phenomenal customer service, as these two elements go hand in hand in any good business model. This presentation will explore the many ways in which you can build your brand through customer service. Discussions will range from how your product can be incorporated into different levels of customer service from fit to production and sourcing. Looking at different ways to tailor your unique product design to the consumer. This includes learning about the core values of today’s everyday consumer by creating customer profiles, getting to know the GenZ society including the importance of social media, understanding domestic and international manufacturing and as well, learning how to communicate your knowledge effectively through customer service as the medium. Who Should Attend: Fashion Designers, Market researchers, Public Relations Team, Product Manager, Production coordinators, entrepreneurs, anyone who’s work results in the product ending up in consumers’ hands. Takeaways: 1. An understanding how customer service is a representation of what your brand stands for 2. How Fit has everything to do with customer service 3. How the brand story is what the customer is looking for and why this can be impactful 4. Engage with Generation Z 5. Learn how to build your brand and customer through great fit and service 6. How to communicate manufacturing and maker values to the customer
Interested in leading your own session at ApparelCamp?
Reach out to email@example.com and we’ll help you prepare.
Here are some ideas:
- Do you have a story that could help others to learn from your experience?
- Present a case study of a time that you and your team developed a new product, entered a new market, took a risk, innovated etc.
- Do you have an idea for an interactive workshop? Use your creativity to develop a hands-on presentation that gets the audience engaged!
- Don’t want to be the only person in front of your peers? In a panel discussion, a moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive with a Q&A with the audience.
- Lead a Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.